Shaping discovery, improving life

 

SITUATION

Invitrogen and Applied Biosystems merged to form a $3.5 billion biosciences giant with a new vision – and no name.

MANDATE FOR CHANGE

Express the company’s new vision through a new name, Life Technologies, and transform its environment into an echo chamber that reverberates with what LIFE means.

  • Brand identity
  • Environmental design program
  • Launch events
  • Investor communications
  • Trade advertising
  • Trade show presence

OUTCOMES

+14%

increase in “stands for innovation,” as reported by customers within 6 months of launch

+87%

increase in share price within 6 months (v. +15% NASDAQ composite)

100%

of projected year-one operational synergies achieved four months ahead of schedule


among top 15 best performing stocks by Q3, 2009

Agency: Publicis BOS Group

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ZURICH FINANCIAL

Enabling a leading global brand to speak with one voice.

Other offerings

INNOVATION

Solving for pain points before people know how to articulate them.

SPRINTS

Using workshops to accelerate ideation and surface new business models.